European airline Ryanair has launched a new annual multi-trip travel insurance service via its website. Its stated goal is to offer its customers good value travel insurance, alongside low air fares.
The new service was launched in partnership with insurance provider Europ Assistance and offers customers cover when they travel on an unlimited number of European trips of up to 28 days each in duration.
Ryanair’s director of ancillary revenue Greg O’Gorman explained that the new cover is a response to customer needs. “As we continue to grow our annual traffic to 130 million passengers in the next 12 months, our customers have expressed an increasing need for annual travel insurance cover, so we’re pleased to launch this new multi-trip insurance service,” he said. “We’ve partnered with Europ Assistance, a proven market leader with a solid financial standing and reputation, to provide a comprehensive and competitive annual travel insurance product and support service, at the same great low prices Ryanair customers have come to expect.”